Innovation & Business Transformation
Survive. Scale. Thrive.
Rethinking your business model and strategy through a distinctive customer-centric approach that will achieve your long-term goals.
Conduit for Change
We inspire companies to abandon their “business as usual” notion.
- Start small with localized projects that foster necessary change within internal departments.
- Let us present and propose an original and customized strategy to meet your business goals.
- Make the process of aligning your business model with the business strategy a continuous one.
Rooted in common sense, our process helps companies of all sizes navigate the challenges, risks and uncertainty that comes with making transformative decisions in today’s hyper competitive business climate.
Why we are different…
We systematically eliminate the variables that threaten success as we guide our clients through their lifecycle of change.
We innovate and transform businesses through an immersive consulting experience.
Our 5-step process leverages Conduit to power an innovation & transformation process for any business size or type.
The roadmap to a successful transformation starts here…
with the long overdue integration of business goals, customer needs, sales, marketing and technology operations to acquire new customers, retain current customers, surpass competitors and generate ongoing success .
Slider revolution needs to be used for the phases
We study the lifecycle of the marketplace.
- Marketplace Awareness Factors
- Helpful/Harmful Market Forces
- Competitive Intelligence
We evaluate your customer acquisition strategy.
- Documentation of Sales Strategy
- Documentation of Marketing Strategy
We assess your baseline impact.
- Sales Measurement + Impact Analysis
- Marketing Effectiveness / ROI Analysis
We conduct Baseline Data Analysis and Benchmarking.
- Business Performance Benchmarking
- Historical Performance (3-5 Years)
- Seasonality Impact to Revenue
- Customer Acquisition Benchmarking
We perform a sales funnel assessment.
- KPI Analysis of Prospect Performance
- KPI Analysis of Lead Performance
- Customer Retention Benchmarking
- KPI Analysis of Customer Performance
- Business Insights + Industry Research
- Business Process Analysis
We collect scientific data to implement a Customer-Centric Strategy.
- Segmentation Strategy
- Development of Customer Attributes
- Market + Customer Segmentation Logic
- Market + Customer Scoring Logic
- Goal Setting
- Top Line Revenue Goal Setting
- Establish Global Goals for Company
- Establish Key Performance Indicators for Segments
- Leverage Attributes + Segmentation for:
- Market + Customer Segment Revenue Goal
- Map Market + Customer Segment Goals to:
- Market/Customer Specific Acquisition Goals
- Market/Customer Specific Retention/ Growth Goals
- Marketing Goal Setting
- Formulation of Market + Customer Specific Budgets
- Benchmarking Prospect/Lead/Opportunity
- Identification of Marketing Channels
We diversify and reinvent how you market.
- Unique Value Proposition Refinement
- Strategic Marketing Plan
- Awareness + Lead Generation
- Buyer’s Journey Optimization
- Customer One
We design a customer acquisition strategy.
- Customer Value Metrics
- Sales Enablement/Collateral Development
- Sales Touchpoint Analysis
- Sales Process Analysis
- Vendor One
We consult and create a business and implementation plan.
- Data Modeling
- Customer Segmentation Modeling
- Organizational Alignment
- Workforce Shaping
We modify and elevate your brand development.
- Brand Messaging and Strategy
- Creative Consulting
- Brand Mission
- Brand Standard Development
- Technology One
Acquisition Management and Retention