Innovation & Business Transformation

Survive. Scale. Thrive.

Rethinking your business model and strategy through a distinctive customer-centric approach that will achieve your long-term goals.

Did you know?

The top three reasons why companies seek Innovation and Business Transformation are to meet the growing demands of today’s customer, keep up with the changes in technology and outperform the competition.

80%

OF MARKETERS NEED TO RESTRUCTURE THEIR MARKETING TO BETTER SUPPORT THEIR BUSINESS.

55%

OF MARKETERS SAY A TOP CHALLENGE IS MEETING THE NEEDS OF MODERN BUYERS.

93%

OF KPMG SURVEY RESPONDENTS REPORTED THAT THEIR COMPANIES ARE IN SOME STAGE OF UNDERGOING OR PREPARING FOR TRANSFORMATION.

70%

OF MARKETING AND SALES TEAMS ARE NOT TIGHTLY ALIGNED .

WE KNOW WITH CHANGE COMES FEAR & UNCERTAINTY, Which is why We make the process of change seamless Because even Small changes can lead to big results.

Conduit for Change

We inspire companies to abandon their “business  as usual” notion.

  • Start small with localized projects that foster necessary change within internal departments.
  • Let us present and propose an original and customized strategy to meet your business goals.
  • Make the process of aligning your business model with the business strategy a continuous one.

Rooted in common sense, our process helps companies of all sizes navigate the challenges, risks and uncertainty that comes with making transformative decisions in today’s hyper competitive business climate.

Why we are different…

We systematically eliminate the variables that threaten success as we guide our clients through their lifecycle of change.

We innovate and transform businesses through an immersive consulting experience

Our 5-step process leverages Conduit to power an innovation & transformation process for any business size or type.

The roadmap to a successful transformation starts here

with the long overdue integration of business goals, customer needs, sales, marketing and technology operations to acquire new customers, retain current customers, surpass competitors and generate ongoing success .

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Slider revolution needs to be used for the phases

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During the Discovery Phase, Conduit’s main objective is to get a lay of the land. We carefully examine the effectiveness of each department’s strategy to determine the next steps. 

We study the lifecycle of the marketplace.

  • Marketplace Awareness Factors
  • Helpful/Harmful Market Forces
  • Competitive Intelligence

We evaluate your customer acquisition strategy.

  • Documentation of Sales Strategy
  • Documentation of Marketing Strategy

We assess your baseline impact.

  • Sales Measurement + Impact Analysis
  • Marketing Effectiveness / ROI Analysis
The Analysis Phase is where Conduit evaluates your company’s performance from the customer’s perspective.

We conduct Baseline Data Analysis and Benchmarking.

  • Business Performance Benchmarking
  • Historical Performance (3-5 Years)
  • Seasonality Impact to Revenue
  • Customer Acquisition Benchmarking

We perform a sales funnel assessment. 

  • KPI Analysis of Prospect Performance
  • KPI Analysis of Lead Performance
  • Customer Retention Benchmarking
  • KPI Analysis of Customer Performance
  • Business Insights + Industry Research
  • Business Process Analysis
During the Strategy Phase, we cohesively integrate each department to produce a customer-centric strategy that is unique to your company’s needs.

We collect scientific data to implement a Customer-Centric Strategy.

  • Segmentation Strategy
  • Development of Customer Attributes
  • Market + Customer Segmentation Logic
  • Market + Customer Scoring Logic
  • Goal Setting
  • Top Line Revenue Goal Setting
  • Establish Global Goals for Company
  • Establish Key Performance Indicators for Segments
  • Leverage Attributes + Segmentation for:
  • Market + Customer Segment Revenue Goal
  • Map Market + Customer Segment Goals to:
  • Market/Customer Specific Acquisition Goals
  • Market/Customer Specific Retention/ Growth Goals
  • Marketing Goal Setting
  • Formulation of Market + Customer Specific Budgets
  • Benchmarking Prospect/Lead/Opportunity
  • Identification of Marketing Channels

We diversify and reinvent how you market.

  • Unique Value Proposition Refinement
  • Strategic Marketing Plan
  • Awareness + Lead Generation
  • Buyer’s Journey Optimization
  • Customer One

We design a customer acquisition strategy.

  • Customer Value Metrics
  • Sales Enablement/Collateral Development
  • Sales Touchpoint Analysis
  • Sales Process Analysis
  • Vendor One
We put the plan into play during the Implementation Phase through closely working with you to assure the strategy is executed correctly.

We consult and create a business and implementation plan.

  • Data Modeling
  • Customer Segmentation Modeling
  • Organizational Alignment
  • Workforce Shaping

We modify and elevate your brand development.

  • Brand Messaging and Strategy
  • Creative Consulting
  • Brand Mission
  • Brand Standard Development
  • Technology One
The process of innovating and transforming your business is a continuous one, which is why the Refinement Phase is crucial to ongoing success.

Acquisition Management and Retention