Phone : 617-963-0671

QUANTIFY MARKETING IMPACT

WE HELP MARKETERS DELIVER KEY BUSINESS INSIGHTS TO THEIR LEADERSHIP TEAM IN MINUTES, NOT DAYS.

CONDUIT’s Integrated Reporting process enables you to track, measure & optimize your marketing funnel by unifying disparate reports to help you tell a compelling story through data.

Data Alone does not equal Knowledge

Disparate or unusable data is one of the biggest challenges marketers face, according to the Salesforce report 2017 State of Marketing:

“Marketers at all performance levels struggle to leverage data from different sources in their quest to execute a connected customer experience.”

To make data-driven business decisions, you have to know

  • What data you need
  • Where to find it 
  • How to connect it
  • How to analyze it
  • How to present it

This requires an elevated view across all campaigns, channels, and purchase points, in order to optimize marketing impact, improve sales performance and enhance customer loyalty holistically.

 

CONDUIT’s Integrated Reporting helps you draw correct insights from your marketing data. The unique methodology combines business, sales, marketing, and analytics expertise to build a true representation of your organization’s marketing performance.
Integrated Reporting - Unified Vision. Measurable Results.

Get A Custom Quote

Integrated Reporting starts at $1,500/month.

YOU CAN (FINALLY) MEASURE “SUCCESS” AND “FAILURE”

Understand
Customer Acquisition

  • Traffic
    per Campaign | Channel
  • Conversion Rate
    per Target Market | Persona
  • Sales Cycle Length
    per Target Market | Persona
  • Close Rate
    per Target Market | Persona
  • Cost to Acquire a Customer
    per Target Market | Persona
  • Multi-Touch Attribution
    Analysis / Cost per Touch Point

Understand
Customer Retention

  • Close Rate
    per Target Market | Persona
  • Initial Value of a Sale
    per Target Market | Persona
  • Upsell Opportunities
    per Target Market | Persona
  • Renewal Rates
    per Target Market | Persona
  • LTV
    per Target Market | Persona

How We Do It

Our goal is to help you integrate ALL of your reporting so that you can draw meaningful insights about what’s really working in your marketing strategy.

Step 1

Business Discovery

We work directly with your team to gain a complete understanding of the past, present + future state of the business.

Step 2

Custom Reporting

We outline present technology, third-party vendors and workflows to create your custom reporting structure.

Step 3

Insights On Demand

We sanitize + Import all raw data from internal and external systems to build live + interactive dashboards.

HOW DO YOU BENEFIT?

Unified Vision + Measureable Results For Everyone.

CFO17

EXECUTIVES:

Make sure your team executes against the most important Business KPIs.

Marketing Persona17

HEAD OF MARKETING:

Prove marketing impact.

Sales Persona17

HEAD OF SALES:

Understand the true cost per sale and customers’ LTV.

Track, Measure & Optimize

IF YOU NEED HELP…

  • Measuring your ROI efficiently
  • Making your data actionable
  • Analyzing who your best customers are and how to acquire them
  • Establishing which KPIs to report on
  • Reporting on lead behavior past the form fill
  • Aggregating all your vendor reports into a single dashboard

… Then CONDUIT’s Integrated Reporting Service Can Help You.