Business Intelligence

KNOWLEDGE IS POWER.
TAKE CONTROL OF YOUR SALES + MARKETING BUDGET

In your company… how closely are sales + marketing integrated? Is the technology you work with a barrier to success? Are company sales + marketing goals realistic? Can you prove it?

Half the money I spend on advertising is wasted, and the problem is, I don’t know which half.

JOHN WANAMAKER

CONDUIT solves these problems

By immersing ourselves in your business.

We understand the marketplace.
We gauge your perception of what your customers value.
We align Sales | Marketing | IT visions to meet the goals of our Clients.

The Business Impact

Drive Revenue
DRIVE REVENUE
WORKFLOW EFFICIENCY

AREAS OF FOCUS

CC_BusProcessAnalysisLg

Business Process Analysis

Business Plan Consulting

BUSINESS PLAN CONSULTING

Market Research

MARKETPLACE RESEARCH

Competitive Intelligence

COMPETITIVE INTELLIGENCE

Organizational Alignment

ORGANIZATIONAL ALIGNMENT

Data Analysis

DATA ANALYSIS BENCHMARKING

Goal Setting

GOAL SETTING/PERFORMANCE METRICS

Industry Research

BUSINESS INSIGHTS AND INDUSTRY RESEARCH

CONCERNS WE ADDRESS

  • Are your customer acquisition costs rising?
  • Is the sales pipeline unpredictable?
  • How close do sales + marketing work together?
  • Is the marketing funnel performing poorly?

OUR PROCESS

If your bottom line is retaining existing customers and acquiring new ones; Conduit’s Business Intelligence Services is right for you.

CONDUIT conducts extensive research in order to present business executives with a network of variables, data analyses and competitive insights that translate into opportunities gained, not lost.

A CONDUIT FOR EVERYONE

CFO17

C-LEVEL AND EXECUTIVES:

Lower the true cost of growing your company through analysis of the marketplace & internal departmental workflows.

Marketing Persona17

HEAD OF MARKETING:

Need to generate more leads for sales? Need more feedback from sales? Can’t make changes to your website fast enough? Get Help! workflows.

Sales Persona17

HEAD OF SALES:

Identify & solve breakdowns in lead generation quality.

01

Management Team Interviews

Through the in-depth discovery process, Conduit will analyze your company’s historical and current performance, and develop a strategy that focuses on meeting and exceeding your overall business goals.

We do a deep dive into the internal stakeholder and sales understanding of your target customer, their pain points, purchasing triggers, motivations and overall buying journey to form persona hypothesis.

WE OFFER:

CC_BusProcessAnalysisLg

Business Process Analysis

Business Plan Consulting

BUSINESS PLAN CONSULTING

Organizational Alignment

ORGANIZATIONAL ALIGNMENT

Sales Funnel Analysis

SALES FUNNEL ASSUMPTIONS

Buyer Persona Development

TARGET AUDIENCE STAKEHOLDER ASSUMPTIONS

02

MARKET PENETRATION BENCHMARKING & POTENTIAL

Marketplace & Competitive Analysis

Conduit will assess the competitive landscape in order to gain insight into your competitor’s strategies and exploit the initiatives that they are effectively utilizing. We zero into your marketplace trends.  We consider a multitude of factors, ranging from economic | seasonal | demographic variables, to industry interest levels and multi-market niche considerations.

WE OFFER:

Market Research

MARKETPLACE RESEARCH

Competitive Intelligence

COMPETITIVE RESEARCH

Industry Research

BUSINESS INSIGHTS AND INDUSTRY RESEARCH

03

Goal Setting

Goals Viability & Benchmarking

A complete accounting and viability assessment of overarching goals for the business, relative to the state of the marketplace, forecasted sales goals, competition and internal capabilities/resources in order to establish a comprehensive a comprehensive strategy.

Data Analysis

DATA ANALYSIS BENCHMARKING

Goal Setting

GOAL SETTING AND ESTABLISHMENT OF PERFORMANCE METRICS

04

Outline of Strategy & Internal Bandwidth Exploration

In short, we prepare you for a full speed ahead by providing the research and background necessary for you to make strategic decisions that lead to favorable results.

05

CONSENSUS + NEXT STEPS

We work with the client to align consensus and complete the project. Depending on the client’s needs, Conduit makes recommendations to proceed to the next phase of our process.