Customers Acquisition and Retention Strategies

THINK MORE SALES WITH LESS LEADS IS IMPOSSIBLE?
THINK AGAIN.

The cost to drive volume of leads to compensate for poor close rates across a sales organization is becoming untenable. Most prospective customers do not want to be sold. But they do very much want to buy.

Get closer than ever to your customers. So close that you can tell them what they need well before they realize it themselves.

 Steve Jobs

The Impact of Alignment

According to Hubspot, research demonstrates the beneficial outcomes when Sales, Marketing, Technology and Processes are all aligned.

Misalignment between sales, marketing, technologies, and processes costs B2B companies 10% of revenue per year.
10%
Companies with Sales/Marketing Alignment generated
208% more revenue from marketing efforts.
208%
Customer Retention when Sales and Marketing work together
36%
Higher sales win/close rates when Sales and Marketing are aligned
38%

The Business Impact

Drive Revenue
DRIVE REVENUE
Streamline Costs
STREAMLINE COSTS

AREAS OF FOCUS

Sales Funnel Analysis

SALES FUNNEL ASSESSMENT

Sales Touchpoint Analysis

SALES TOUCHPOINT ANALYSIS

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CUSTOMER VALUE METRICS

Product Life-Cycle Management Assessment

PRODUCT LIFE-CYCLE MANAGEMENT ASSESSMENT

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SALES ENABLEMENT/COLLATERAL CONSULTING

Sales Process Analysis

SALES PROCESS ANALYSIS

Sales Plan

SALES PLAN CREATION CONSULTING

Sales Distribution Modeling

SALES DISTRIBUTION MODELING

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SALES MEASUREMENT/IMPACT

CONCERNS WE ADDRESS

  • What separates the sales reps at your company?
  • How much sales training is too much sales training?
  • Are your sales people selling or simply taking orders?
  • Do you know what types of prospects your sales rep are most effective selling to?

OUR PROCESS

Conduit will take a granular look into your sales performance metrics and work with your Sales Team to establish an effective Sales Plan that is realistic, obtainable and measurable.

We don’t teach your employees to sell; instead, we engage in matchmaking. We get to know both your salespersons and your products and services, and successfully overlay their individual advantages to your overall sales goals.

A CONDUIT FOR EVERYONE

CFO17

YOUR CUSTOMERS:

Know my pain points and listen to me. Give me solutions that make sense and that solve my problem.

CFO17

C-LEVEL AND EXECUTIVES:

Understand the true cost of sales with clear acquisition goals.

Marketing Persona17

HEAD OF MARKETING:

Finally, marketing can understand how sales is working leads and can measure success to throttle lead generation.

Sales Persona17

HEAD OF SALES:

A strategy that is meant to minimize performance gaps between sales reps.

01

SALES TEAM BENCHMARKING

Generally speaking, some people may communicate better over the phone, and some do better with email. We analyze a myriad of factors to determine which sales approach works for which person, and who should be selling what product or service, and how, and to whom. Bottom line, it’s not just about a product or service – it’s about establishing a relationship.

WE OFFER:

Sales Funnel Analysis

SALES FUNNEL ASSESSMENT

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CUSTOMER VALUE METRICS

Product Life-Cycle Management Assessment

PRODUCT LIFE-CYCLE MANAGEMENT ASSESSMENT

MARKETING EFFECTIVENESS/ROI ANALYSIS

SALES PLAN CREATION

Sales Distribution Modeling

SALES DISTRIBUTION MODELING

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SALES ENABLEMENT/COLLATERAL CONSULTING

Sales Process Analysis

SALES PROCESS ANALYSIS

02

Chain of Custody

SALES TECHNOLOGY ALIGNMENT

CONDUIT assesses your technology to make sure that marketing, sales and IT are effectively using all available technology platform.  We also use multiple tools to perform an engagement and traffic analysis for your website to configure it in a way that website visitors turn into leads and then into clients. We use that data to track the sales process from beginning to end, close the gaps in tracking and optimizing your sales.

WE OFFER:

Sales Touchpoint Analysis

SALES TOUCHPOINT ANALYSIS

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SALES MEASUREMENT/IMPACT

Marketing & Sales Alignment

SALES & MARKETING ALIGNMENT

03

CONSENSUS + NEXT STEPS

We work with the client to align consensus and complete the project. Depending on the client’s needs, Conduit makes recommendations to proceed to the next phase of our process.