QUALITY OVER QUANTITY.
THE RIGHT TYPE OF LEADS. SALES READY.

Sales wants more leads. Marketing wants more leads. Sales complains about the quality of the leads. Marketing can’t measure success? Sound familiar? It doesn’t need to be that way.

Your most unhappy customer is your greatest source of learning.

Bill Gates

Accenture Research Study

According to a research study conducted by Accenture, top marketers agree that 2017 is the year to realign their marketing strategy in order to cater to the customer:

80% OF MARKETERS NEED TO RESTRUCTURE MARKETING TO BETTER SUPPORT THEIR BUSINESS
80%
73% OF CONSUMERS BECOME FRUSTRATED WHEN COMPANIES FAIL TO OFFER CONVENIENT INTERACTION METHODS
73%
59% OF CONSUMERS ARE FRUSTRATED WHEN THEY CAN’T ACCESS THE INFORMATION THEY WANT IN THEIR CHANNEL OF CHOICE
59%

The Business Impact

Drive Revenue
DRIVE REVENUE
WORKFLOW EFFICIENCY

AREAS OF FOCUS

Buyer Persona Development

BUYER PERSONA DEVELOPMENT

Customer Journey Development

CUSTOMER JOURNEY DEVELOPMENT

Marketing Positioning & Diversification

MARKETING POSITIONING & DIVERSIFICATION

Strategy Analysis

MARKETING STRATEGY ANALYSIS & POTENTIAL

Brand Messaging & Strategy

BRAND MESSAGING & STRATEGY

Marketing & Sales Alignment

MARKETING & SALES ALIGNMENT

Attribution

ATTRIBUTION MODELING/MARKET SEGMENTATION

MARKETING EFFECTIVENESS/ROI ANALYSIS

MARKETING EFFECTIVENESS/ROI ANALYSIS

MARKET PENETRATION BENCHMARKING & POTENTIAL

MARKET PENETRATION BENCHMARKING & POTENTIAL

LEAD GENERATION BENCHMARKING & POTENTIAL

LEAD GENERATION BENCHMARKING & POTENTIAL

MARKETING ASSESSMENT/VENDOR ANALYSIS

MARKETING ASSESSMENT/VENDOR ANALYSIS

Marketing Plan Strategy

STRATEGIC MARKETING PLAN

CONCERNS WE ADDRESS

  • Are you able to quantify marketing impact?
  • Are you able to make accurate data-driven decisions?
  • Unsure how to allocate your marketing budget across the multitude of media mix?
  • Do you know your customer? Their paint points, motivations, and buying triggers?

OUR PROCESS

CONDUIT solves for the unknown. Conduit will evaluate your marketing initiatives and establish the baseline that depicts your current market footprint and strategic impact.

Through our process, Conduit will ensure that your marketing dollars align directly with your customers’ needs, wants, and motivational triggers.

A CONDUIT FOR EVERYONE

CFO17

YOUR CUSTOMERS:

Talk to me about things I care about, find me where I am and keep me interested.

CFO17

C-LEVEL AND EXECUTIVES:

Responsible strategies that align to ROI expectations.

Marketing Persona17

HEAD OF MARKETING:

A customized marketing strategy designed to acquire the best type of prospects.

Sales Persona17

HEAD OF SALES:

A marketing strategy that has buy-in from sales and the executive team. It’s not a dream – it can be a reality.

01

Buyer Persona Development

PERSONA AND BUYER'S JOURNEY DEVELOPMENT

Conduit will conduct extensive research to identify your target audience, develop your Buyer Personas, and create the Buyer’s Journey Map detailing your buyer’s pathway to conversion.

WE OFFER:

Artboard 21

VOICE OF THE CUSTOMER INTERVIEWS

Artboard 7

CUSTOMER FEEDBACK | INSIGHTS ANALYSIS

Buyer Persona Development

CUSTOMER PERSONA DEVELOPMENT

Buyer Journey

BUYER'S JOURNEY DEVELOPMENT

Artboard 24

CONTENT TOPICS | TYPES RECOMMENDATIONS PER BUYER'S JOURNEY STAGES

Artboard 28

CONTENT MAPPING AND CONTENT GAPS ANALYSIS

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MARKET SEGMENTATION

02

Marketing Plan Strategy

MARKETING STRATEGY PLANNING

Through research, surveys, interviews, and business Intelligence insights, Conduit will develop a full-fledged marketing program that caters to your buyers, aligns with your sales funnel, closes attribution gaps and most importantly, drives profitability.

CONDUIT establishes the continuity of your marketing plan from the top-level strategic decisions to the execution of all initiatives to strive towards the end goal of deepening your relationships with existing customers and acquiring new customers.

WE OFFER:

Marketing Positioning & Diversification

MARKET POSITIONING

Marketing Plan Strategy

MARKETING STRATEGY PLAN

Brand Messaging & Strategy

BRAND MESSAGING

MarTech Alignment

MARKETING DIVERSIFICATION

MARKET PENETRATION BENCHMARKING & POTENTIAL

MARKET PENETRATION BENCHMARKING & POTENTIAL

MARKETING ASSESSMENT/VENDOR ANALYSIS

MARKETING ASSESSMENT/VENDOR ANALYSIS

CC_DemandMessagLg

LEAD GENERATION BENCHMARKING & POTENTIAL

03

Goals Viability & Benchmarking

Ability to measure and translate big data is the key to understanding and making the most of the interconnected marketing touchpoints to improve campaign effectiveness.

Assigning value to all of the touchpoints ensures that the right information is being served to the right user at the right time and the corresponding investments are placed in the areas that impact revenue goals.

CONDUIT creates a plan to measure the user behavior and funnel progression through multiple touchpoints and channels. Once the plan is viable, we will oversee that your internal or external resources configure the right logic to capture accurate data.

Marketing & Sales Alignment

MARKETING AND SALES ALIGNMENT

MARKETING EFFECTIVENESS/ROI ANALYSIS

MARKETING EFFECTIVENESS/ROI ANALYSIS

Attribution

ATTRIBUTION MODELING

04

CONSENSUS + NEXT STEPS

We work with the client to align consensus and complete the project. Depending on the client’s needs, Conduit makes recommendations to proceed to the next phase of our process.