MarTechLogo

TECHNOLOGY SHOULD ENABLE SUCCESS.
NOT BE A BARRIER TO IT

$1 of marketing spend should equal $X of revenue. ROI impact of Marketing should be clear by prospect type.

Data by itself is useless. Data is only useful if you apply it.

 Todd Park

It’s not magic,
it just takes a CONDUIT.

IF SUCCESS CANNOT BE MEASURED…
YOU DON’T HAVE A CHANCE.

Funnel behaviors of different prospect types vary.
Sales + Marketing budget should allocate based on lead value.

The Business Impact

Drive Revenue
DRIVE REVENUE
WORKFLOW EFFICIENCY

AREAS OF FOCUS

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MARTECH LANDSCAPE ANALYSIS

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TECHNOLOGY STACK ASSESSMENT AND POTENTIAL

Chain of Custody

CHAIN OF CUSTODY

MarTech Alignment

MARKETING/SALES/TECHNOLOGY ALIGNMENT

Cost of Ownership

TOTAL COST OF OWNERSHIP CALCULATION ANALYSIS

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TECHNOLOGY EFFICIENCIES IDENTIFICATION

CONCERNS WE ADDRESS

  • How much do you spend on recurring technology costs?
  • Is your technology stack a barrier to success?
  • Can you measure success beyond the form fill?

OUR PROCESS

If Technology is restricting you rather than making your life easier, let us analyze it. We know that sales and marketing technology is hefty spending, which is all the more reason to engage us to analyze your existing platforms and how you use them, examining capabilities and options, and to ensure that your platforms communicate effectively across all departments.

A CONDUIT FOR EVERYONE

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C-LEVEL AND EXECUTIVES:

Eliminate waste and abuse by lowering recurring technology costs to your business & internal support costs to manage the tools.

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HEAD OF MARKETING:

Technology shouldn’t simply track activities, it should enable success.

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HEAD OF SALES:

90% of marketers use less than 10% of their technology.

01

CURRENT STATE EVALUATION

By the time we talk technology, we might already know you through our business intelligence services. In that case, we know what you need and can align the proper technology to meet your needs.

In the case, this is where we first partner, we perform a through evaluation of your marketing technology stack, associated workflows, integration points and ease of use for each type of user.

WE OFFER:

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MARTECH LANDSCAPE ANALYSIS

MarTech

TECHNOLOGY STACK ASSESSMENT AND POTENTIAL

Cost of Ownership

TOTAL COST OF OWNERSHIP CALCULATION ANALYSIS

02

ROI ANALYSIS OF ASSOCIATED SALES/MARKETING PLATFORMS

After a deep Dive into business context that fueled current workflows and technology choices, we perform a high level ROI Analysis of associated Sales/Marketing platforms based on the consensus around their efficiency, impact to internal teams and the overall business,  as well as recurring costs.

WE OFFER:

Chain of Custody

CHAIN OF CUSTODY MODELING

MarTech Alignment

MARKETING/SALES/TECHNOLOGY ALIGNMENT

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TECHNOLOGY EFFICIENCIES IDENTIFICATION

Cost of Ownership

TOTAL COST OF OWNERSHIP CALCULATION ANALYSIS

03

IDEAL MARTECH ROADMAP AND DEPLOYMENT STRATEGY

A complete accounting and viability assessment of overarching goals for the business, relative to the state of the marketplace, forecasted sales goals, competition and internal capabilities/resources in order to establish a comprehensive a comprehensive strategy.

We are here to ensure that it does just that by providing the following:

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AN OPTIMIZED MARKETING TECHNOLOGY STACK PLAN

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DETAILED WORKFLOW AND INTEGRATION GUIDELINES FOR IMPLEMENTATION

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ROI ANALYSIS OF FUTURE STATE TECHNOLOGY STACK AND REVENUE IMPACT

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STRATEGY AND PLAN TO DECOMMISSION UNNECESSARY PLATFORMS

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ASSISTANCE IN NEGOTIATION EXISTS OUT OF CONTRACTUAL AGREEMENTS PRIOR TO END OF TERM, IF NEEDED

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A BLUEPRINT FOR LEAD/SALES DATA ATTRIBUTION AND PLATFORM SYNCHRONIZATION

VENDOR PARTNER OUTREACH, SOURCING AND SELECTION


UP TO 3 PRE-QUALIFIED IMPLEMENTATION PARTNERS RECOMMENDATION

04

CONSENSUS + NEXT STEPS

We work with the client to align consensus and complete the project. Depending on the client’s needs, Conduit makes recommendations to proceed to the next phase of our process.