SMARTech Convergence

It’s the only way to measure and

streamline the sales pipeline.

The business case for


A modern company’s sales pipeline is highly fragmented—its performance depends on the collective efforts of Sales, Marketing, Technology as well as external providers. With so many separate entities involved, it becomes impossible to track, measure, and attribute specific results to particular actions.


Lack of measurement…

of automation and alignment between Sales, Marketing, and Technology is creating invisible leaks in the company’s budget.

There is no clear indication as to what marketing and sales strategies have worked, therefore, it is impossible to throttle investment in any direction with confidence.

It’s time to shift

A measurable, predictable sales pipeline requires companies to adopt innovative + inclusive philosophies with buy-in from Sales, Marketing, and IT.

The time has come for

In a SMARTech-Converged company, IT provides Marketing and Sales with a unified platform to report on, store customer insights and measure outcomes.

Executives have access to this centralized dashboard which helps them effortlessly coordinate business strategy and inform financial decisions.

The company possesses in-depth knowledge about the customer’s buying habits and is able to approach a specific customer at a specific stage of the buying journey thus improving LTV and retention.

When a company adopts the SMARTech Convergence philosophy – Sales, Marketing, and IT begin to work together defining business requirements and satisfying customer needs.

SMARTech Convergence + MARKETING

Prove marketing impact. Move past personas.

Enable one:one marketing

Implementing SMARTech Convergence enables marketers to leverage salespeople’s knowledge about individual customers. Marketers gain deeper insight into the types of customers they are targeting to move past personas and towards one:one marketing.

Remove MarTech challenges

Marketers working in a SMARTech-Converged Company can trust IT to provide them with the right tools, to eliminate disparate reports, to remove overlapping platforms and to enable continuous data sharing between marketing and sales.

Eliminate corrupt data

SMARTech Convergence promotes the integration of sales and marketing data so that marketers can segment their audience with higher precision and be able to track each customer as they fill out a lead gen form, talk to sales, come back to the website, etc.

Measure marketing ROI

Thanks to integrated data, marketers are finally able to understand and prove the impact of marketing to the company’s bottom line. They have the necessary feedback and insight to attract more qualified leads and thus improve customer acquisition.

SMARTech Convergence + SALES

Lower the cost per sale.

Approach the modern customer

Today’s customers seek someone to provide information about the product or service as well as to answer questions as opposed to someone who is clearly tasked with closing a deal. SMARTech Convergence helps sales reps fine tune their approach to addressing this issue.

Close leads faster

When Marketing, Tech and Sales are aligned, Technology will provide a platform that helps track how sales reps perform against the different types of leads. It is then possible to match each lead with the right sales rep at the right time in order to close sales faster.

Leverage customer insight

Finding the convergence point between Sales and Marketing and Technology will enable salespeople to leverage the rich analytics of digital marketing to identify customers and understand where each customer is in the sales cycle.

Meet revenue goals

Adopting SMARTech Convergence helps align Marketing and Sales operations with each customer’s pain points while measuring performance at each step of the sales cycle. This will help shorten the sales cycle and increase customer lifetime value.

SMARTech Convergence + TECHNOLOGY

Align IT to drive business goals.

Fulfill the new role of IT

Besides solving technical challenges, IT leaders are now expected to assist in customer acquisition, retention, and business innovation. Adopting SMARTech Convergence helps Technology understand Marketing and Sales so as to be able to satisfy this new requirement.

Capitalize on data

Through SMARTech Convergence, CIOs can break down data silos to provide real-time business insights based on integrated marketing and sales reports. Internal stakeholders will be able to access the data they need when they need it and inform strategic business decisions.

Lower support time and costs

Integrating Marketing, Sales, and Technology operations will allow IT to reduce the number of disjointed platforms and optimize for a lean and cost-effective tech stack. This way system overlaps will be eliminated to reduce support time and technology costs.

Spend more time innovating

SMARTech Convergence is a way to streamline the digital transformation of Marketing and Sales which enables IT leaders to spend more time on business innovation. SMARTech Convergence enables Technology to lead innovation instead of only facilitating it.

SMARTech Convergence + EXECUTIVES

Increase the return per marketing dollar.

Quantify marketing impact

By implementing a SMARTech Convergence Strategy, executives are able to measure the impact of marketing, which has historically been non-quantifiable as well as digital marketing, which is quantifiable but very rarely measured correctly internally.

Lower the cost of technology

Becoming a SMARTech-Converged company means integrating sales and marketing reports. This way CEOs and CFOs can quickly inform the financial decisions they are trusted to make with quantitative data they receive from their integrated reporting suite.

Lower the cost of sales

SMARTech Convergence enables CEOs and CFOs to work with The Head of Sales to get more yield out of the current employees that they have. It also helps diagnose how many salespeople the company needs to meet its goals.

Meet revenue goals

Adopting SMARTech Convergence helps align Marketing and Sales operations with each customer’s pain points while measuring performance at each step of the sales cycle. This will help shorten the sales cycle and increase customer lifetime value.