Siloes don’t just stifle innovation. They kill companies.
When sales, marketing, and IT are all operating in different silos, businesses are robbed of the agility they need to make decisions quickly. Worse, the data they rely on can lead them to different, often contrary, conclusions.
Businesses that continue to operate this way are unable to accurately evaluate the impact that one decision has over the rest of the business, prioritize investments, or fully track results.
A company whose data does not tell a cohesive story cannot possibly hope to have a cohesive management team.