5 min read

Which Waze to Go? How to Improve Customer Acquisition and Retention, Part I

"Which Waze to Go?" will reboot your perspective of Customer Acquisition and Retention and will challenge you to rethink how your organization competes in today's marketplace. 

6 min read

Which Waze to Go? How to Improve Customer Acquisition and Retention, Part II

Part II of the "Which Waze to Go?" Series provides readers with valuable problem solving techniques and insight about how to overcome the inability to measure success within your organization. 

5 min read

Which Waze to Go? How to Improve Customer Acquisition and Retention, Part III

Part III explains why companies should be rebooting their customer acquisition and retention strategies to converge Sales, Marketing and Technology around the customer.  

5 min read

A Martech Stack That Drives You in the Right Direction

Today's martech landscape has become increasingly overwhelming with an extensive variety of platforms, vendors and artificial intelligence solutions that all claim to help you make sense of your data. But your data is useless without alignment between your people, processes, and platforms. 

7 min read

Advice From the Best Salesperson I Ever Met

Your customer is more informed than ever before and no longer wants to be "sold" anything anymore. As a result, traditional sales efforts are ineffective and a shift in strategy is needed. 

12 min read

Advice From the Best Salesperson I Ever Met, Part II

Uncover the secret to being a successful salesman and how problem solving can lead to a unified message and easy sales process.  

6 min read

Why Your Website May Fail as a Sales Tool

What does your website and the glass bank have in common? More than you think.

7 min read

Why Your Website May Fail as a Sales Tool, Part ll

What does your website and the glass bank have in common? More than you think.

7 min read

The New Customer: How Can Sales + Marketing Adapt?

Your SMARTech Journey starts with understanding the factors that drive the adoption of new organizational philosophy—SMARTech Convergence.

7 min read

Your Industry Lifecycle

Is It New? Growing? Expanding? Established? Contracting? Find out where and how you can take advantage of the marketplace.

4 min read

How To Identify Business Opportunities

SMARTech Convergence helps Marketing + Sales align geographically and concentrate on areas that are most likely to be profitable.

5 min read

Who Are Your True Competitors?

Why your biggest competitors are not necessarily the companies that appear to be and how to discover your true competitors to gain competitive advantage.

8 min read

Setting Realistic Business Goals

The 4-step method companies can use to set viable business goals and measure success.

4 min read

It’s Time To Redefine The Unique Value Proposition (UVP)

Why the UVP is the most powerful weapon your company can use to protect its brand equity and market share.

7 min read

UVP + Your Best Customers

What are the distinct roles someone may have in a buying process and how to approach them with your marketing and sales materials.

9 min read

Align How Your Best Customers Buy + How You Sell

How to align your company’s internal sales process with the target customer’s buying process and drive more revenue with less marketing spend

Change is inevitable. Progress is a choice.
Have the Courage to Prioritize Progress.