SMARTech Convergence + Competitive Forces
The problem with Marketing nowadays is that it is the opposite of straightforward.
It becomes straightforward when you use a methodology like SMARTech Convergence because SMARTech Convergence enables you to make sense of all of the different ways that you can begin to reach out, acquire and retain happy customers. In doing so, companies can eliminate all of the possibilities to waste money trying to enter a market, to protect their market share and, unfortunately, in a contracting marketplace, have next year be less bad than this year.
The Competitive Forces, as viewed within the SMARTech Journey, help frame where companies should pay attention, how much attention they should pay, and how vital it is to be able to secure, at all costs, X percent of what the larger marketplace is.
Finally, the preparation that we have done so far enables your company to define what its unique value proposition should be as it relates to your most relevant, direct competitors.