Conduit understands that a content strategy can no longer be one size fits all. Customers are constantly changing, and their needs are as well. By coupling data and segmentation with personas and knowledge, we create a content strategy that emotionally hooks customers, speaks to their varying needs, and effectively translates your message into their world, delivering a truly universal value proposition. Through this process, we ensure that every creative item serves as a conduit to the best customer experience.
Persona Development // Customer Attributes // Customer Journey Mapping // Conversion Paths // Voice of the Customer // Customer Profiles // Customer Segmentation // Voice and Tone Development // Customer Nurturing Tracks
Video & Image Strategy
Conduit knows that consumers care about authenticity, and there is no better way to tell your story and bring your brand to life than through a video or engaging imagery. As content consumption habits have changed, having a cohesive and effective video strategy has become even more vital as videos provide brands with a unique ability to convey their personality to a customer and allow an authentic self to shine through. We understand the power of connecting with consumers at a deeper level than just words on a page and can create a video or image strategy that drives this connection and engagement.
Image Strategy // Video Strategy // Communication strategy // Video Production // Photography