At Conduit, we work with clients to remove subjectivity from the creative process and instead ground everything in the perspective of the customer. By leveraging a deep understanding of customers’ wants and needs, and integrating that into the DNA of a brand, we can ensure that all messaging will serve a purpose and resonate with customers at every level.
Branding // Unique Value Proposition // Messaging and Positioning // Logos and Taglines // Visual Identity // Brand Guidelines
Conduit understands that a content strategy can no longer be one size fits all. Customers are constantly changing, and their needs are as well. By coupling data and segmentation with personas and knowledge, we create a content strategy that emotionally hooks customers, speaks to their varying needs, and effectively translates your message into their world, delivering a truly universal value proposition. Through this process, we ensure that every creative item serves as a conduit to the best customer experience.
Persona Development // Customer Attributes // Customer Journey Mapping // Conversion Paths // Voice of the Customer // Customer Profiles // Customer Segmentation // Voice and Tone Development // Customer Nurturing Tracks
Conduit knows that consumers care about authenticity, and there is no better way to tell your story and bring your brand to life than through a video or engaging imagery. As content consumption habits have changed, having a cohesive and effective video strategy has become even more vital as videos provide brands with a unique ability to convey their personality to a customer and allow an authentic self to shine through. We understand the power of connecting with consumers at a deeper level than just words on a page and can create a video or image strategy that drives this connection and engagement.
Image Strategy // Video Strategy // Communication strategy // Video Production // Photography
Conduit views websites as a powerful tool – a 24-hour salesperson. But in order to harness this power, your website design must be cohesive and intentional; everything must serve a purpose. We know that even the smallest detail is vital in creating an exceptional user experience, and we work to ensure alignment on vision, direction and strategy. We leverage expertise in website design and development to translate this into a site that is thoughtful, easy to navigate, and an effective sales tool.
User Experience // Wireframes and Prototyping // Site Flow // Web Design // Web Development // Third Party System Integrations // Responsive Design // Kentico Partner
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Re-imagining a brand and, in the process, transforming a 55-year-long business model into a customer centric machine.
The story of how Fit Factory became the most member centric, fitness destination experience in a hyper competitive market.
See how we collaborated with Project One Four, David Price's official charity with the Boston Red Sox, to elevate their online presence through digital transformation.