SMARTech Convergence is the long-overdue integration of business goals, customer needs, Sales, Marketing, and Technology operations to acquire and retain customers.
The Big Problem
The customer journeys are too fragmented and most companies are unable to clearly attribute marketing dollars to specific actions or campaigns.
Companies struggle to identify the best ways to spend effort + budget to acquire their most desirable customers.
SMARTech Convergence will change this
It will enable Sales, Marketing, and Technology teams to work together as one, share data, and tailor the buying experience to the customer’s needs.
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