Life Just Got More Complicated

The MarTech landscape is expanding...

The pace of innovation is staggering. Nowhere is that more evident than in the sales and marketing automation space.

...while your bandwidth continues to shrink

Marketing Technology (MarTech) holds amazing promises for companies wishing to go beyond sales funnels to attract, convert, and delight buyers at every stage of the customer lifecycle. But the growing number of vendors and software solutions make it increasingly difficult to ensure you’re making the right investments.

Guess What?  It Doesn’t Have to Be That Way

Our Technology One consulting service is designed to take the worry out of building, evolving or integrating your MarTech stack

We speak the language of marketers and technologists, so we can help your non-technical marketing experts bridge the language barrier with internal IT (and turn IT into willing allies, not a roadblock).

We’re also vendor and technology agnostic, so you can trust that the recommendations we make are in your best interest, not anyone else’s.

When You've Decided
It's Time to Solve the Problem

We focus on the “why” before the “what”

  • People: New technology must be adopted by your people in order to succeed. We help increase adoption by understanding user behavior and planning for the worst-case scenario.
  • Process: Platforms are worthless if they don’t automate and integrate processes that align with realistic, overarching business objectives. We validate your objectives with a 360-degree analysis of your market, customers, and competitive landscape, and refine your workflows to ensure success.
  • Data: There is such a thing as too much data. We enable you to quickly gain the insights most important to your business by mapping key data outputs to a prioritized list of your objectives.
  • Platforms: Before a single technology decision is made, we ensure that everyone is aligned to a holistic customer acquisition and retention plan to drive feature requirements and consensus.   

A 5-Step Process to Making the Right Technology Decisions 

Here’s a high-level look at a typical Technology One engagement.

Step 1: Business Requirements
Step 2: Technology Stack Assessment
Step 3: Gap Analysis
Step 4: Your New Martech Stack Blueprint
Step 5: Alignment and Next Steps
01

Step 1: Business Requirements Discovery

Immersion

We begin by working with you to fully understand your business goals and challenges, as well as your strategies for growth. We then examine your existing marketing technology stack, associated workflows, integrations, and usability for each type of user.
 

Current State Process Design

We’ll map this preliminary assessment against current and planned sales and marketing efforts and revenue targets to reveal key functionality and scalability concerns, and to determine new workflows that may need to be considered.
 
We will then broker drive consensus around a shared set of business requirements across sales, marketing, IT and your executive team.

Step 2: Technology Stack Assessment

Does Your Current Technology Stack Up?

After mapping the business context behind your existing workflows and technology platform decisions, we perform a high-level ROI analysis on your current sales and marketing platforms based on costs, efficiency, and impact on each team as well as your overarching business objectives.

Step 3: Gap Analysis

In Depth Technical & Functional Inventory

In order to determine the ideal MarTech stack for your company, we perform a complete accounting and viability assessment on your overarching business goals relative to the market, forecasted sales, competitive landscape, and internal resources and capabilities.
 

Appending Inventory with Business Context

We map your goals, people, processes and workflows with the current and future role of each technology platform, and document internal IT requirements and support policies to ensure alignment.

Step 4: Your New Martech Stack Blueprint

New MarTech Roadmap

We now recommend the appropriate technology platforms and vendors that meet your requirements at each stage in a fully integrated marketing, sales, and customer experience journey. We share our recommendations and the key features and attributes that led us to our decision.
 

Step 5: Alignment and Next Steps

Implementation Support

We help you gain alignment and agreement across all internal stakeholder teams and make recommendations for how to proceed depending upon your unique requirements and objectives. This could include managing the implementation and integration process with third-party vendors or developing an integrated reporting solution for all your key stakeholders.