Maturity Level Evaluation
We perform external benchmarking exercises to stack your organization's capabilities against the industry standards and the competition.
The outome of the exervise is a maturity level scoring and assessment:
- Define Criteria Attributes
- Internal Escalators
- Industry Standards Potential Escalators
- Scoring Ranges and Thresholds (Positive and Negative)
- Analyze industry reports performed by leading independent analyst parties and availavle data platforms
Laying the Groundwork for Benchmarking
Conduit will assemble an initial data model that will append attributes that are applicable to your customers. The attributes will reveal the interactivity between the seemingly disparate customer/ use case/buying behavior data sets. This will allow for a updated segmentation model which provides tactical benefit to your sales team and marketing teams.
- Data Analysis
- Segmentation Logic
- Data Benchmarking
- Attribute Mapping
- Funnel/Hourglass Analysis
- Data Model & Initial Segmentation Logic
Baseline KPIs and Goal Setting
While Voice of Customer Analysis, Persona Development & Buyer’s Journey exercises have become necessary staples in effective Acquisition/Retention & Growth strategies, the need to append this qualitative data with actual buying behavioral data has never been more important to make data-driven decisions.
We work with organizations to Identify critical KPIs and align the metrics by business segment that map to business results to measure results against the expectations and goal setting.
- Know who your customer is
- Know what they buy
- Know why they buy what they buy
- Know how much they buy
- Know how often they buy
This process lais a solid foundation for the organization to understand and embrace how their customer segments align with each other in addition to how they collectively contribute to the organization's revenue streams to define what "success" means.