Step 5: Build a Better Buyer's Journey
While most companies create buyer personas, the majority of them collect dust in a drawer because marketers are given no actionable steps for applying them. We map all of your buyer and influencer personas across their buyer’s journey, identifying the key players, the role they play at each stage, content preferences, and the key milestones in their decision-making process.
From awareness, interest, consideration, purchase and beyond, we provide your sales and marketing teams with a complete roadmap for how all your customer segments can interact with your brand and why they should:
- Buyer needs, challenges and motivations
- All the people involved in a purchase, and their role, in each stage
- Buyer preferences and actions at each stage of the journey