The Lindstrom Senate campaign failed to capture the Republican nomination on September 4th. Despite failing to achieve the primary objective, the strategy deployed by Conduit Innovation in cooperation with Lindstrom’s campaign produced some incredible results.
Lindstrom’s campaign had substantially less capital throughout the duration of the election:
Lindstrom’s platform built on appealing to moderate republicans and disenfranchised voters was a significantly more difficult path within the Primary. With that said; Lindstrom’s cost per vote tallied was a mere 27% higher than the strongly conservative Diehl and a staggering 70% less than Kingston.
||$21.00/per vote cast
||$28.92/per vote cast
||$97.06/per vote case
While Lindstrom came in 3rd on the day of the Primary, her opponent Kingston spend $2,026,835.92 ($1,705,112 in Media Placement/$321,723.92 in Direct Mail Advertisement) during the months of August and September alone.
In other words, Kingston spent 34% more than Lindstrom’s entire Senate Campaign over a 60-day period for a delta of 22,943 votes or 8.8% differential.
As predicted given the strongly conservative platform the candidate ran on, the winner of the Republican nomination was defeated handily in the General Election by the far left incumbent.
*Campaign finance source: www.fec.gov