Insights
Thought Leadership

"Which Waze to Go?" will reboot your perspective of Customer Acquisition and Retention and will challenge you to rethink how your organization competes in today's marketplace. 

Part II of the "Which Waze to Go?" Series provides readers with valuable problem solving techniques and insight about how to overcome the inability to measure success within your organization. 

Part III explains why companies should be rebooting their customer acquisition and retention strategies to converge Sales, Marketing and Technology around the customer.  

Today's martech landscape has become increasingly overwhelming with an extensive variety of platforms, vendors and artificial intelligence solutions that all claim to help you make sense of your data. But your data is useless without alignment between your people, processes, and platforms. 

Your customer is more informed than ever before and no longer wants to be "sold" anything anymore. As a result, traditional sales efforts are ineffective and a shift in strategy is needed. 

Uncover the secret to being a successful salesman and how problem solving can lead to a unified message and easy sales process.  

What does your website and the glass bank have in common? More than you think.

What does your website and the glass bank have in common? More than you think.

Your SMARTech Journey starts with understanding the factors that drive the adoption of new organizational philosophy—SMARTech Convergence.

Is It New? Growing? Expanding? Established? Contracting? Find out where and how you can take advantage of the marketplace.

SMARTech Convergence helps Marketing + Sales align geographically and concentrate on areas that are most likely to be profitable.

Why your biggest competitors are not necessarily the companies that appear to be and how to discover your true competitors to gain competitive advantage.

The 4-step method companies can use to set viable business goals and measure success.

Why the UVP is the most powerful weapon your company can use to protect its brand equity and market share.

What are the distinct roles someone may have in a buying process and how to approach them with your marketing and sales materials.

How to align your company’s internal sales process with the target customer’s buying process and drive more revenue with less marketing spend