Imagine being able to identify, engage and convert your highest-value customers for less money, time and effort than you currently spend on sales and marketing. Believe it. Because it's possible with Customer One, a unique consulting engagement from Conduit that will help you understand your customers in a way you never have before.
Sales thinks that marketing isn't generating enough quality leads. Marketing says sales isn't doing enough to convert the leads they give them. And leadership is fed up with all the finger pointing but doesn't have the data to uncover the truth.
Guess what? It's nobody's fault. And you are not alone.
Different data can lead to drastically different conclusions.
Everything we do at Conduit Innovation is designed to break down the silos and misalignment that cause bad decisions, mistrust and missed quotas. We do this by delivering a unified set of data that is obviously vital to the success of your business that your people will eagerly align their strategies, processes and technology around it.
That data is the truth about your customers.
We all know that buyers are in charge of their own buying journeys. So, we build our customer personas and journey maps. We invest in the latest CRM, marketing automation and social selling tools. We develop a metric ton of content. And still, we aren't meeting our sales and marketing objectives. Worse, we're not even sure which investment or campaign is truly paying off.
Our Customer One methodology goes way beyond buyer personas. We help you build a better buyer's journey- one that maps to your historical sales data - to deliver hyper-focused, personalized content and offers to attract, acquire and retain only the most valuable customers and prospects for your unique products or services.
Here’s a high-level look at a typical Customer One engagement.
We conduct voice of the customer interviews with your customers, past customers and prospects to go beyond job titles and demographics and learn the real emotional triggers that make them want them to learn about your company, make a purchase, and remain a customer for life.
This processes can close the gap between what you think you know about your customers and how they actually feel about and engage with your company.
Our Voice of Employee process is designed to examine the behavior of your employee segments across a variety of factors inclusive of how their interact, their beliefs, desires, motivations and finally actions.
Understanding in-house employee means discovering the real reasons behind their behavior. We identify those external forces enabling you to hyper target , predict & influence behavior of the “right” person for your business's growth.
Customer Centricity allows you to be able to identify, engage, and convert your highest-value customers for less money, time and effort than you currently spend on sales and marketing.
We build a comprehensive marketing strategy designed to maximize customer engagement, as well as your sales and marketing spend, by delivering exactly the right information to the right high-value customers and prospects at the right time in their journey.
Our team will take a granular look into your sales performance metrics and work with your sales and marketing teams to ensure that your new customer acquisition and retention plan is realistic, obtainable and measurable.
We work with our clients to create a multifaceted unique value proposition (UVP) that resonates with their valued customers based on use qualitiative and quantative data and customer insights. Individual components of the UVP should resonate with specific customers in specific market segments, geared particularly to customer motivations and pain points.
A cohesive and specific UVP that has the above attributes will then allow Sales and Marketing to develop a strategy with relevant messaging that can be distributed via appropriate channels at the right time of their customer experience funnel.
Ready to begin?
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