Are You Ready?

The future of marketing is here:
SMARTech Convergence.

WHAT IS SMARTech CONVERGENCE?

SMARTech Convergence is the long-overdue integration of business goals, customer needs, Sales, Marketing, and Technology operations to acquire and retain customers.

THE BIG PROBLEM

The customer journeys are too fragmented and most companies are unable to clearly attribute marketing dollars to specific actions or campaigns.

Companies struggle to identify the best ways to spend effort + budget to acquire their most desirable customers.

SMARTech CONVERGENCE WILL CHANGE THIS

It will enable Sales, Marketing, and Technology teams to work together as one, share data, and tailor the buying experience to the customer’s needs.

How do businesses benefit?

01 |

SMARTech Convergence will finally empower executives to track each marketing dollar as it moves from the marketing budget into the advertising spend, back through the sales funnel and the impact to revenue.

02 |

It will enable companies to measure the impact of Marketing to Sales.

03 |

It will provide Sales with much-needed customer insights to better acquire and retain valued customers.

04 |

It will allow IT to focus on innovation by streamlining the MarTech stack and enhance cooperation between Marketing + Sales through data integrity.

SMARTech Convergence.
Finally breaking down the walls between Sales, Marketing, and Technology by beginning and ending with the customer.
It enables internal teams to work together as one, share data, and tailor the buying experience to the customer’s needs.

HOW TO ADOPT
SMARTech CONVERGENCE?

Understand External Factors.

Research the buying habits of the modern customer, the state of the economy, the competition, and the multi-market niche considerations.

Realistic Business Goals with Context.

Applying the context of external factors to business goals informs growth strategies with real data.

Tactical Alignment.

Well-informed business goals allow Sales, Marketing, and Technology to align objectives and tactics around the customer.

Quantify the Impact.

Organizational and technology alignment enhances data quality, allows for integrated reporting and creates clear insights that internal stakeholders can action.