The ontological deployment process that extends SMARTech Convergence, taking the method from understanding to execution in eight steps.
SMARTech Convergence made sense to Conduit's clients. Putting it to work exposed the real obstacle: the people, data and technology silos found throughout the business.
Silos don't just stifle innovation. They kill companies.
When sales, marketing and IT work in separate silos, the business loses the agility to decide quickly, and its data points to different, often contrary, conclusions. INNOV8 was built to carry the method through those silos: a process to structure successful, scalable, integrated, data-driven decision making for any business.
SMARTech Convergence orders every major decision a business must make, from goal setting through acquisition, retention and technology strategy.
INNOV8 breaks that progression into eight straightforward steps, taken individually or together, so Conduit can meet each organization where it is.
Followed in order, the method and process populate one connected model of the business: customers, what they buy, when, why, and from whom. Once those relationships are mapped, sales, marketing and business strategy can effectively write themselves.
The method and process became one: a progressive framework in which the most critical decisions, from goal setting to technology configuration, are self-populated as long as the process is followed.
Listening to goals, challenges and frustrations to establish a full view of the business, top down, outside in and customer out.
Testing internal assumptions about customer motivation against what customers actually believe.
Connecting each customer segment's profile with the value it represents to the business.
A strategic and tactical plan built around the most valuable customer segments.
An integrated plan and roadmap for technology investment and consolidation.
Resources, roles, vendors and responsibilities aligned for execution.
Working alongside the client through execution, with consensus points to keep momentum.
Putting the structure in place so the transformation endures.
Conduit acted as the hub, with specialized vendors and contractors as the spokes, holding one continuous vision from strategy to execution.
The tactics teams already know were slotted into the process, then the method, process and deliverables were written into a formal curriculum. That body of work is what Apex Ontology now automates.
