Sales, marketing and technology, converged around the wants and needs of your best customers.
SMARTech Convergence gives any business, at any stage, budget or market, a way to make sound, justifiable decisions with measurable outcomes, and a process anyone inside or outside the business can follow.
Followed in sequence, the method produces every major decision a business needs to make, from goal setting and customer acquisition through to technology strategy, along with the micro-decisions beneath each one.
Eighteen steps arranged around the customer, grouped into seven tiers.
Each step builds on the one before it, so every decision is made with the context of the ones that came first.
Conduit formalized SMARTech Convergence into a written curriculum with a templated deliverable structure, so the method could be taught and applied the same way every time. It covers the fundamentals of SMARTech Convergence, the methodology behind it, and how to apply both to your business.
The key concepts and theories, taught from a customer-centric perspective.
How-to guides and sample deliverables, each with a recommended time frame, frequency and checklist.
A clear statement of the intended business result, the foundation it lays, and the next steps for continuous refinement.
Understand the macro environments your company operates within, and how they shape the customers you serve and your own success.
Why It MattersTake your understanding of the marketplace one step further, and become one with your customers and their business dynamics.
Why It MattersThe new customer is in control. A company-wide focus on acquisition and retention is what it takes to become customer-centric.
Why It MattersHow technology and data fuel a company's ability to build brand awareness.
Why It MattersAnalyze and track sales and marketing performance to continuously refine your sales and marketing strategies.
Why It MattersCompleting a module unlocks the steps that follow it. Module 1 alone equips a team to conduct meaningful Voice of Customer interviews, segment its customer base, define its unique value proposition against the marketplace, and set business goals.
Goals and processes tied to the customers worth winning.
Strategy, content and attribution grounded in real buying behavior.
Technology chosen and configured to business, data and functional requirements.
Decisions that can be explained, justified and measured at every level.
