Solutions in service of people.
Conduit was founded so that business, technology and data converge for the good of people. It built an ontology of business by hand with SMARTech Convergence and INNOV8, and has automated that work as Apex Ontology.
From a method practiced by hand to a reasoning layer that runs itself.
SMARTech Convergence
A deterministic framework that produces every major decision a business requires, and the micro-decisions beneath them.
INNOV8
Conduit's proprietary process to deploy its methodology to generate SMART decision making in virtually any setting.
Apex Ontology
Apex Ontology is the automated expression of the combined SMARTech Convergence and INNOV8 ontology.
SMARTech Convergence + INNOV8 + Conduit's Four Pillars = Apex Ontology.
Apex Ontology is the automated expression of Conduit's method and process, refined by hand across a wide range of industries.
Four Ideas Beneath Every Decision.
Customer Acquisition & Retention over “Sales” & “Marketing”
Departmental silos break the feedback loop with the customer. Organizations built around acquiring and keeping the right customers close that loop.
Customers Are Not Data Points. They Are Real People
Quantitative data shows what happened. Qualitative insight explains why. Conduit unites the two.
Standardizing How Customer Attributes Inform Behavior
External conditions, imposed conditions, setpoint, the criteria for a voluntary mindset shift, and voluntary action.
The Customer's Journey to Fulfill Their Needs
Every business is a people business. Conduit maps how a person's journey of growth shapes their mindset as a customer.