Fulfilling the New Role
Besides solving technical challenges, IT leaders are now expected to assist in customer acquisition, retention, and business innovation. Adopting SMARTech Convergence helps Technology understand Marketing and Sales so as to be able to satisfy this new requirement.
Captalize on Data
Through SMARTech Convergence, CIOs can break down data silos to provide real-time business insights based on integrated marketing and sales reports. Internal stakeholders will be able to access the data they need when they need it and inform strategic business decisions.
Lower Support Time and Costs
Integrating Marketing, Sales, and Technology operations will allow IT to reduce the number of disjointed platforms and optimize for a lean and cost-effective tech stack. This way system overlaps will be eliminated to reduce support time and technology costs.