Never Ask "Are We There Yet?" Again
In eliminating the Platform, Process and Data problems- the People problem should be far less of a concern. However; none of this is possible if the actual business decisions or strategic consensus amongst Sales, Marketing, IT and the Executive team are compromised or non existent.
If you restart Waze, it recalibrates itself immediately because the application depends on a logic system, data, a connection to changing data and a proprietary methodology to use that data in the most efficient “waze” possible.
Rebooting your perspective on Customer Acquisition + Retention challenges gives a company a chance to put the process, platforms and data in place to reconfigure the path to satisfied customers in a crowded and competitive marketplace. Companies that do this and adopt SMARTech Convergence will never have to pull over and ask for directions or ask “are we there yet?” ever again.