Step 1: Immersion

Our knowledge transfer sessions are designed to quickly get up to speed on your unique situation, objectives and the realities holding you back. We unlock the truth behind what it really takes to acquire and retain your best customers by breaking down silos that may exist within your organization.

Our team becomes your “conduit” to your best future by quickly uncovering more about your company and your teams than you may know yourself.


Step 2: Market Analysis

Are you aware of all the external factors that impact your business? Or how these factors determine how your customers and prospects engage with your company and its sales and marketing content?

From how the maturity of your marketplace defines the universe of prospects seeking your solution to the ferocity and unique differentiators of your competitors taking a bite out of that universe, we’ll show you the exact variables and competitive insights you’ll need to turn opportunities lost into revenue gained.


Step 3: Voice of Customer (VOC)

We conduct voice of the customer interviews with your customers, past customers and prospects to go beyond job titles and demographics and learn the real emotional triggers that make them want them to learn about your company, make a purchase, and remain a customer for life.

We close the gap between what you think you know about your customers and how they actually feel about and engage with your company.


Step 4: Beyond Personas

We craft customer persona profiles based on shared attributes and commonalities. However, unlike traditional buyer personas, Conduit then maps your historical sales data against these personas to determine the real (sometimes hidden) monetary value of each.

By identifying your highest value customer personas, their careabouts and triggers, we can help you increase revenue and your ROI with a hyper-focused sales and marketing plan for attracting, acquiring and retaining more of them.


Step 5: Build a Better Buyer's Journey 

While most companies create buyer personas, the majority of them collect dust in a drawer because marketers are given no actionable steps for applying them. We map all of your buyer and influencer personas across their buyer’s journey, identifying the key players, the role they play at each stage, content preferences, and the key milestones in their decision-making process.

From awareness, interest, consideration, purchase and beyond, we provide your sales and marketing teams with a complete roadmap for how all your customer segments can interact with your brand and why they should.


Step 6: Content Audit and Gap Analysis 

Now that you have your high-value buyer personas and buyer’s journey roadmap, it’s time to map relevant content to each of your target customer segments.

You don’t have to worry about starting from scratch with your content. As part of our Customer One engagement, Conduit performs an audit of your existing content inventory.


Step 7: Build a High-Value Customer Acquisition and Retention Plan

We build a comprehensive content framework designed to maximize customer engagement, as well as your sales and marketing spend, by delivering exactly the right content to the right high-value customers and prospects at the right time in their journey.

Our team will take a granular look into your sales performance metrics and work with your sales and marketing teams to ensure that your new customer acquisition and retention plan is realistic, obtainable and measurable.


Step 8: Guided Implementation

Once the heavy lifting is done, we won’t leave you stranded. We work with our clients until they’re comfortable operating with their new model, tools, and insights. After all, we can’t be a conduit to your future if we leave you at the threshold.