Continuity through Creative 

“If you want to kill any idea in the world, get a committee working on it.”
- Charles Kettering

Our innovative approach to strategic, customer centric creative uses a framework to:

  • Gather & preserve different internal views of what your creative "should be"
  • Remove the subjectivity of creative by incorporating a deep understanding of your customers, their customers & the world they operate in
  • Consider your overarching business strategy to contextualize the creative strategy resulting in the most impactful solutions possible

Capabilities

With Conduit Creative, everything has a purpose.  Every word, every page, every section, every image.  Each element of what we do with our customers, has a strategy behind it, a role in the process, and a customer that it speaks to.

We leverage our expertise in branding, media strategy and web design and development to ensure that the creative elements of a business work together to meet the customers wants & desires.

Branding

At Conduit, we work with clients to remove subjectivity from the creative process and instead ground everything in the perspective of the customer. By leveraging a deep understanding of customers’ wants and needs, and integrating that into the DNA of a brand, we can ensure that all messaging will serve a purpose and resonate with customers at every level.

Branding // Unique Value Proposition // Messaging and Positioning // Logos and Taglines // Visual Identity // Brand Guidelines

Content & Media Strategy

Content Strategy

Conduit understands that a content strategy can no longer be one size fits all. Customers are constantly changing, and their needs are as well. By coupling data and segmentation with personas and knowledge, we create a content strategy that emotionally hooks customers, speaks to their varying needs, and effectively translates your message into their world, delivering a truly universal value proposition. Through this process, we ensure that every creative item serves as a conduit to the best customer experience.

Persona Development // Customer Attributes // Customer Journey Mapping // Conversion Paths // Voice of the Customer // Customer Profiles // Customer Segmentation // Voice and Tone Development // Customer Nurturing Tracks

Video & Image Strategy

Conduit knows that consumers care about authenticity, and there is no better way to tell your story and bring your brand to life than through a video or engaging imagery. As content consumption habits have changed, having a cohesive and effective video strategy has become even more vital as videos provide brands with a unique ability to convey their personality to a customer and allow an authentic self to shine through. We understand the power of connecting with consumers at a deeper level than just words on a page and can create a video or image strategy that drives this connection and engagement. 

Image Strategy // Video Strategy // Communication strategy // Video Production // Photography

Website Design & Development

Conduit views websites as a powerful tool – a 24-hour salesperson. But in order to harness this power, your website design must be cohesive and intentional; everything must serve a purpose. We know that even the smallest detail is vital in creating an exceptional user experience, and we work to ensure alignment on vision, direction and strategy. We leverage expertise in website design and development to translate this into a site that is thoughtful, easy to navigate, and an effective sales tool.

User Experience // Wireframes and Prototyping // Site Flow // Web Design // Web Development // Third Party System Integrations // Responsive Design // Kentico Partner

Featured Creative Services Work

Case Study Fit Factory | MITX Award Winner 2018

Disrupting the Fitness Industry by Redefining the Brand of Fit Factory

The story of how Fit Factory became the most member centric, fitness destination experience in a hyper competitive market.

Case Study Project One Four

The right foundation for a great cause

See how we partnered with Project One Four the official charitable foundation for David Price of the Boston Red Sox, to bring their online presence to the next level through digital transformation.

Take Your Creative to the
Next Level

We Can Help You Get There

Get in touch with our creative experts for a customized, in-depth perspective and learn how our approach can help your organization achieve the desired results.

Change is inevitable. Progress is a choice.
Have the Courage to Prioritize Progress.