What is Data One?
You bought all the tech. You measure clicks and views, run A/B tests, and track sales actions and follow-ups in your CRM. And you still can’t tell what’s working and what’s not, where to invest your marketing dollars, or how best to organize your sales people. Chances are, you’re suffering from data disconnect. Let Data One reconnect you with success.
You don't need more data. You need the right data.
Digital technology and the big data insights they promise should be a boon to your sales and marketing efforts. Instead, you’re mired in metrics that tell you virtually nothing about your past success or future direction. Even with substantial investments in technology platforms and sales and marketing content, frameworks, and vendors, companies are still failing to deliver results:
- 49% of companies are unable to prove their marketing return on investment (ROI).
- 78% of marketers are unhappy with their conversion rates.
- 70% of marketing and sales departments are not tightly aligned with one another.
That’s because the modern sales pipeline is highly fragmented, dependent upon the orchestrated efforts of multiple internal organizations, vendors, technology platforms, and software solution providers. As the martech landscape grows ever more congested and complicated, so do your data silos. These data disconnects make it near impossible to track and measure, with any confidence, the success or failure of any of your customer acquisition or retention strategies.
Data One is the Answer
We can help you make sense of your disparate and siloed data. Our Data One service enables sales, marketing and technology teams to work together as one, share data, and tailor the buying experience to the needs of your highest value customers.
- Understand the real value of any sales and marketing program
- Focus on the marketing initiatives that maximize conversions and reduce customer acquisition costs.
- Deepen your relationships with existing customers and acquire new high-value ones
- Align internal and external resources, strategies and platform decisions
Our unique methodology is proven to establish a new level of continuity and data integrity across your organization. It’s time to integrate, unify, and unlock the data driving your sales and marketing pipeline.
How does it work?
Here’s a high-level look at a typical Data One engagement.
Step 1: Data Deep Dive
We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.
Step 2. Data Modeling
We then build a new data model based on a collection of common customer attributes and segment them into logical groups most important to your business.
Step 3: Data Enrichment
We map your historical sales data against these personas to determine the real (sometimes hidden) monetary value of each. This provides both marketing and sales with a highly focused list of high-value targets to develop an integrated customer acquisition and retention program.
See Customer One for more information.
Step 4: Data Gap Analysis
We identify gaps in data and data quality and develop a strategy to solve the problem.
Step 5: Data Alignment
We share our findings with your leadership team and help align sales and marketing with the customer goals identified in the new data model.
Step 6: Data Run
We ingest all your raw data where it lives in your various systems and begin to model it out—using key customer attributes and KPIs to power our analysis.
Step 7. Data Readout
We present our findings and help you prioritize your sales and marketing spend on the target segments most likely to fuel your company’s success.
Sound like the right solution for you?