01

Discover

They say a journey of a thousand miles begins with a single step. Ours begins with listening--to your goals, victories and frustrations-- and an analysis of the internal and external factors that influence success. 
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Justin Perry, CEO & Founder, Conduit Innovation
"Every step in our journey together is built on a philosophy of listening, respect and compassion for our clients, their employees and customers"

Justin Perry CEO, Conduit Innovation

Each one of our business transformation engagements is as different as the clients we serve. The first step of our Innov8 methodology helps us to understand the present state of your business and the marketplace dynamics that influence success. 

  • The state of your industry 
  • Where you are in your company or product lifecycle 
  • Competitive forces
  • Your unique goals and obstacles

Our path forward and the strategies and services we recommend will be partially predicated on the insights we uncover in this initial exploration and discovery phase. 

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02

Validate

The gap between what you think you know about your customers and how they actually feel about you and engage with your band is often the difference between success and failure. 
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Mary-Clare Lavallee
"There's a difference between understanding your customers and knowing the value that certain types of customers can bring to your company. We can help you understand the attributes that make great customers so you can attract and retain more of them for less"

Mary-Clare Lavallee Senior Marketing Analyst, Conduit Innovation

To validate your assumptions, we take a deeper drive into the wants and needs of your customers. We go beyond personas and buyers' journey by identifying your highest-value customers and their care abouts so you can maximize your ROI with personalized 1-1 marketing programs. 

  • Target customer segmentation 
  • Target customer buying process
  • Your unique value proposition (UVP)

Not ready for a full transformation engagement but want to learn more about your best customers? Check out Customer One

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03

Align

We analyze and share the data we've collected to determine how your goals, market dynamics, and best customer needs and behaviors come together to inform a unified new vision that your entire company can rally around.
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Natalie Deych, CTO & Co-Founder, Conduit Innovation
"Companies stagnate, or worse, when they lack internal alignment and have lost touch with their best customers true wants and needs"

Natalie Deych CTO & Co-Founder, Conduit Innovation

In order to architect a brighter new future for your company, your leadership team must become champions for change and eager partners in developing the strategies and tactics necessary to see the vision become reality.

We do this by sharing a broader view of your company, product and marketplace realities. These are not our opinions but data-driven, customer-centric conclusions.

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04

Strategize

Armed with customer-centric data and a new vision for your company, we design an action plan that will maximize your strengths and turn perceived weaknesses into a road map for success-always with an eye toward satisfying the needs of your most valuable customer segments. 
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"Everyone likes to believe their sales and marketing teams are fully aligned. But if you can't track every marketing dollar spent to a clear sales outcome and ROI, you are not integrated."

Mary-Clare Lavallee Senior Marketing Analyst, Conduit Innovation

Having aligned your teams around a unified vision for your company that is based on a shared understanding of the motives, needs and actions of your highest value customers, we're able to help you move beyond internal policies and sioled, departmental gals and tactics to an integrated, company wide strategy. 

  • Sales goals, strategies and processes
  • Marketing, lead generation and conversion strategies
  • Integrated sales and marketing goals and processes
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05

Unify

With unified goals and strategies, we're able to better see the gaps, redundancies and misalignment in your current processes and technology platforms to develop an integrated plan and technology investment and consolidation road map.
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"You can't architect your future without understanding your present and reconciling your past"

Natalie DeychCTO & Co-Founder, Conduit Innovation

Technology Investments can seem like the easy answer to today's business problems, but technologies purchased in a silo--or worse, built to automate different organization's siloed or antiquated processes--only makes matters worse.By this stage in our engagement, it will be clear to everyone which processes need to be removed, realigned, or reminagined in order to mak the best technology decisions for your company's future. 

  • Sales motions, tools and processes
  • Lead generation and attribution
  • Dashboards, success metrics and KPI's
  • CRAM and Martech platforms

Need to get your sales, marketing and IT platforms on the same page quickly? Check out Technology One.

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06

Prioritize

A plan is worthless if it can't be executed. In this phase, we develop a realistic implementation plan, taking into consideration your company's current resources, capabilities and limitations.
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"A vision for the future that does not consider your present reality is just wishful thinking. We've not only considered the immense challenges of running a business amidst a major transformation initiative, we've built solutions to help you overcome them."

Justin Perry CEO & Founder, Conduit Innovation

Core or context? Build or buy? What work can your existing staff reasonably take on in-house and what should be outsourced? We help guide you to the right answers for your company and can even help source and manage the most qualified partners for the job.

Need to augment you staff in a hurry? Check out Vendor One.

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07

Implement

Unlike traditional consultants that hand you a strategy and head for the exit, we continue to work alongside you throughout execution.
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"Conduit's service model allows for the groundwork for innovation to be completed without burdening our clients' internal teams. At the same time, we keep key personnel engaged and invested throughout the process in order to accelerate a successful implementation."

Natalie DeychCTO & Co-Founder, Conduit Innovation

Transformation of any size is no easy task. That's why we developed our Innov8 methodology and can offer clients a combination of immersive consulting, strategic and tactical strategy and execution services, as well as business information and analytics software solutions. 

We can help you through every step--or any step--wherever you happen to be on your journey to business and digital transformation.

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08

Innovate

Expert knowledge transfer and periodic check-ins ensure your teams' ongoing success and ability to continuously innovate.
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"While our methodology can be applied to any industry in any situation, we learn something new from every client engagement. To ensure we all continue to evolve and innovate, we share these insights and refined methods long after our formal engagements has ended."

Justin PerryCEO & Founder, Conduit Innovation

It's your turn to take the wheel. In our experience, internal teams are so fired up and inspired to continue to lead change that we become the only redundant process left in your organization. We may be parting company, but not before ensuring that you and your people have the attitude, skills, processes, platforms and resources they need to meet their objectives and innovate new ones--now and well into the future.


 
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Change is inevitable. Progress is a choice.
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